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September 20, 2015

4 ways to use packaging inserts to increase customer loyalty

Its always more efficient and smart to retain existing customers than to find new ones. And that’s why it’s critical to build customer relations and exceed their expectations at every point.

In this article, we’re going to dive into packaging inserts and see four types of packaging inserts that can help you get that extra edge and drive you towards customer delight.

Four types of Packaging inserts

1. Discount Offers

One of the most popular types of package inserts are the discount offers or the discount coupons. Now although there can be several digital ways to send these offers to your customers, like emails, or online vouchers, a tangible discount coupon serves great as a reminder for your customer to use it.

One of the cost-effective ways to create these discount coupons can be to get them printed as visiting cards. Visiting cards are cheap to get printed and therefore you may want to consider including two discount cards with each purchase, one for the purchaser and one for the purchaser to give away to a friend. You may also want to test out different types of offers to see which one your audience responds best to.

Discount coupons in packaging inserts

For example-

  • Free Shipping On Your Next Order
  • 25%Off Your Next Order


2. Product Samples

Samples can be a great value addition to your package for a few reasons. First, depending on the type of product you sell you might get free samples from your vendors. Second, these free samples can be a great way to introduce your customer to a new product line that probably they even wanted to try.

Beardbrand, a premiere beard-grooming brand specializing in beard oil will sometimes provide small beard oil samples to their customers and wholesalers. This small sample provides customers with additional value and increases Beardbrand’s exposure.

Introduce your customers to your other products with free samples.
Introduce your customers to your other products with free samples.


3. Small Gifts

Much like samples, small gifts prove to be a great way to enhance customer experience. And the good thing about these gifts is that they need not be very expensive. Since these gifts are not expected, most people will be pleasantly surprised by any additional bonus value they get.

Take for example what Ryan French did. As the founder of GameKlip, he decided to add a small package of candies with every order. It was so well received by his customer that they talked about it all over social media, forums, and blogs. This greatly influenced the brand’s image on the social front and also influenced people to do business with him.

Small gifts as package inserts
Make your customers feel special with small gifts.

Just how effective can a small, almost valueless gift be? It’s been well documented that the little candies delivered by servers at the end of a restaurant meal help increase tips.

The little, seemingly valueless gifts, along with some personalization makes people feel special and make them want to return the favor. It’s the law of reciprocity and is a powerful psychological trigger.

Consider how you can use small gifts and personalization in with your packaging inserts to create customers for life.


4. Thank-You Cards and Personal Notes

The simplest, least expensive yet most effective packaging insert that anybody can use is a handwritten thank you card. The fact that these cards are handwritten makes them special and rather shows to be a thoughtful gesture towards the customer, thus enhancing your brand image. And if you are just starting out you can use this as your competitive advantage, as many companies cannot do this on a large scale. Use this advantage.

Use thank you messages to give a feeling of personlization to users
Use thank you messages to give a feeling of personalization to users

Here are some quick tips on writing a thank-you note to your customers:

  • If it’s economically viable, try to use quality stationery.
  • Be sure to use the customer’s name.
  • Express your appreciation by clearly stating the reason for sending the note.
  • Allude to your future interactions with the customer.
  • Close with professional but warm sign-off and a signature. (eg., Best, Kindest Regards, Sincerely, Cheers, etc.)



At the end of the day, packaging inserts are a way to provide extra value by exceeding the expectations of your customers.

As with all direct marketing efforts, be sure to test different package insert to build your successful strategy that will increase loyalty, sales and profit for your business.